Market Intelligence

Selected Publications

• On general situation, e.g., macro trends, general market trends, environmental trends, China and the Middle East, salary development, general HR trends, competition with domestic companies, mid market segment
• On specific segments of the chemical industry, e.g., basic chemicals, bioplastics, chemical distribution, cleantech, coal chemicals, commodity plastics, engineering plastics, fine chemicals, specialty chemicals, water treatment
• For up-to-date market developments, see the Industry News section

Rationale

Before making any investment decision, either in buying a company (M&A activities) or in focusing on specific markets, a strong knowledge base is required to come to the right decision

   

Fig.: Trends in China economic development and effect on chemical segments (MCC assessment)

Offering

• Detailed definition of goals and objectives of the evaluation (e.g., preparation of an acquisition, investment in production capacity, decision on target markets etc.)
• Definition of criteria for the evaluation based on internal interviews and expert opinions.
• Detailed evaluation of companies, technologies and markets based on
  
  • Customer requirements
  • Technological conditions
  • Competitive situation
  • Market trends
  • Regulatory trends (if applicable)
  • Cultural factors (if applicable)
  • Investment needs
  • SWOT analysis.
• Scenario planning
• Clear recommendations regarding actions to be taken
• Outline of next steps

Depending on the amount of local research required, MCC partners with other companies. An overview of the offerings in cooperation with TZMI can be downloaded here.

Benefits

• Structured approach to prioritization of investment decision
• Clear and well-defined conclusions
• External advice from an expert in the industry

Project Examples

• Evaluation of British chemical site based on technologies, markets and forecasts for the individual chemical products
• Evaluation of a hologram technology for a major producer of polymer films and cosmetics
• Evaluation of the consequences of a change in the European policy for chemicals (REACH) for the BDI
• Evaluation of the market potential of a novel memory-shape technology for a startup company
• Evaluation of a dental materials producer for a private equity investor
• Evaluation of a PVC additives producer for a private equity investor
• Evaluation of a leather chemicals producer for a private equity investor
• Evaluation of the Chinese market for solvents for potential market participant