We specialize exclusively in the chemical industry in China, providing

- Strategy Development
- Market Information
- M&A Target Search
- Trainings/Workshops
- R&D Optimization

Our clients profit from our in-depth knowledge. 

For more information contact Dr. Pflug:

Management Consulting – Chemicals Ltd.
M: Dr. Pflug
+86 136 8187 3992
Email: kai.pflug@mc-chemicals.com

LinkedIn Profile

Market Intelligence

Selected Publications


Before making any investment decision, either in buying a company (M&A activities) or in focusing on specific markets, a strong knowledge base is required to come to the right decision


Fig.: Trends in China economic development and effect on chemical segments (MCC assessment)


  • Detailed definition of goals and objectives of the evaluation (e.g., preparation of an acquisition, investment in production capacity, decision on target markets etc.)
  • Definition of criteria for the evaluation based on internal interviews and expert opinions.
  • Detailed evaluation of companies, technologies and markets based on
    • Customer requirements
    • Technological conditions
    • Competitive situation
    • Market trends
    • Regulatory trends (if applicable)
    • Cultural factors (if applicable)
    • Investment needs
    • SWOT analysis.
  • Scenario planning
  • Clear recommendations regarding actions to be taken
  • Outline of next steps

Depending on the amount of local research required, MCC partners with other companies. An overview of the offerings in cooperation with TZMI can be downloaded here.


  • Structured approach to prioritization of investment decision
  • Clear and well-defined conclusions
  • External advice from an expert in the industry

Project Examples

  • Evaluation of British chemical site based on technologies, markets and forecasts for the individual chemical products
  • Evaluation of a hologram technology for a major producer of polymer films and cosmetics
  • Evaluation of the consequences of a change in the European policy for chemicals (REACH) for the BDI
  • Evaluation of the market potential of a novel memory-shape technology for a startup company
  • Evaluation of a dental materials producer for a private equity investor
  • Evaluation of a PVC additives producer for a private equity investor
  • Evaluation of a leather chemicals producer for a private equity investor
  • Evaluation of the Chinese market for solvents for potential market participant