R&D Optimization

Selected Publications

• On R&D optimization
• On chemical R&D in China
• On R&D cooperations in China

Rationale

Apart from product quality, innovation is the key success factor for chemical companies targeting the higher end of the Chinese market. Optimizing R&D is therefore vital to success.

Dr. Pflug is a Ph.D. chemist who successfully worked as a scientist and R&D manager in the chemical industry before becoming a consultant. He is thus uniquely positioned to help chemical companies optimize their R&D efforts.

Offering

• Overview of current chemical R&D efforts in China
• Analysis of current R&D efforts of companies
• Best practice for each step of the innovation process
• Step-by-step optimization of the R&D process
• Recommendations regarding R&D cooperation in China

Benefits

Optimization of R&D is not straightforward as both cost issues and motivational issues need to be considered – after all, innovation is a creative process. With his background, Dr. Pflug is capable of finding a balance between these two requirements.

An optimized R&D process brings the following key benefits:

• Clear R&D strategy based on general company goals
• Comprehensive collection of innovation ideas from different sources
• Structured prioritization of project ideas
• Optimized resource allocation
• Transparent management of individual research projects
• Improved introduction of new innovation into the market

Project Examples

Optimization of R&D was conducted for a number of chemical and medical companies including

• Chemical company in the area of specialty and fine chemicals
• Market-leading global dental materials producer
• Startup in the area of memory-shape polymers

As a result of these and other projects, a complete framework for an optimized R&D process was developed and further fine-tuned during project work. Consequently, MCC is now capable of quickly adapting this general framework to the situation and the requirements of individual chemical companies in different segments.