Strategy Development

Selected Publications

• On the strategy development process in the chemical industry
• On strategy development in China´s chemica industry
• See the Knowledge section for publications on a variety of topics relevant for strategic options, e.g., acquisitions, commoditization, innovation, development trends in China, intellectual property protection, market trends, localization, labor costs, pricing, services, target search. In addition, there are many more papers on individual areas of the chemical industry, e.g., basic chemicals, specialty chemicals, fine chemicals, water treatment, chemical distribution, commodity plastics, engineering plastics, bioplastics, coal chemicals.

Rationale

A good strategy is key to success not only for chemical companies. It is therefore worth developing the strategy with expert help. This guarantees that the experiences other chemical companies have made in the past are leveraged.

Offering

• Comprehensive analysis of industry and company situation, e.g.
  • Market situation
  • Competition
  • Market trends
  • Suppliers
  • Customer segments
• Determination of key success factors by segment
• Analysis of strengths and weaknesses of client regarding key success factors
• Identification of "white space" that provides opportunities for further growth
• Identification of measures to promote growth
• Cost-benefit analysis of measures in order to guarantee profitability of targeted growth
• Suggestion for actions and implementation steps

 

Benefits

• Clear focus on well-defined growth areas
• Transparent road map to achieve growth in selected areas
• Higher growth without sacrificing profitability

Project Examples

• Growth strategy and business plan for chemical-medical startup company in Germany
• Growth strategy for agrochemicals in China and India
• Growth strategy for supplier of printing materials in China
• Growth strategy for fluoropolymer sector
• Growth strategy for various units of polymer raw materials producer in Asia
• Growth opportunities for global producer of protective coatings in specific niches of the Chinese coatings market